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Social media and your privacy
Learn how we collect only selected public social media data to support our research, while protecting your privacy at every step.
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Why the use of social media data?
Social media use is very popular in young adults. Interactions with social media are likely to reflect individuals’ interests, activities and behaviours in the real world. We believe that understanding these factors will help to deliver a more holistic understanding of you.
We only extract selected public data
However, we recognize that many of our interactions on social media may be private or sensitive. Therefore, we only intend to capture information that is publicly-available, or information that is already collected by social media companies for personalized advertisements and content.
What data will be collected?
Facebook Marketplace, Shops, Search, Recommendations, Ads information
Saved, Ads and topics, Advertising, Recent searches, Your topics
TikTok
Searches, Share History, Watch History.
Your identity will remain confidential. We do not collect personal posts, photos, comments, likes, or messages. Any additional data beyond the above fields that we receive will not be saved. All data is used only for research. You will not be identifiable in any analysis or report.
Examples of Facebook data we use
Here are some examples of what the downloaded Facebook data might look like. These contain only public information.
Facebook Marketplace
Search
Ads information
Examples of data retrieved from Instagram
Below are examples of how the Instagram data we collect may appear. Only publicly accessible information—such as likes, recent searches, and ad topics—is included.
Ads and topics
Recent searches
Your Topics
Examples of data retrieved from TikTok
Below are examples of how the TikTok data we collect may appear. Only publicly available information is included.
Searches
Share history
